xiaomi competitor analysis

Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. We'll assume you're ok with this, but you can opt-out if you wish. Below are the top 14 competitors of Xiaomi: 1. world's first smartphone with 6GB of RAM. This category only includes cookies that ensures basic functionalities and security features of the website. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most The starting point of this analysis is the internal business environment of the business organization. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Indian market is a cash bleeding battleground for brands. Sophisticated investors, who have witnessed. (2016, August 15). Huawei (including Honor) has a worldwide market share of 8.56 %. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Cendrowski, S. (2017, January 24). Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi, by comparison, still generates about 90% of its sales from China. Below are the top 4 competitors of Xiaomi Redmi: 1. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Constant optimization of products through eco-chain. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. . Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Company Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi Exec: Were Playing a Completely Different Game. Efficient leadership by Lei Jun 2. HTC 7. Quizzes test your expertise in business and Skill tests evaluate your management traits. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Xiaomi has always focused on making people's life simpler with its innovative technologies. 2. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Sony 11. The threats for any business can be factors which can negatively impact its business. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Xiaomi is one of the leading brands in the consumer electronics sector. . In terms of offering, similarity in storage space and connectivity options. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The annual growth rate was 12.3% and 2.0%, respectively (Fig. In India, the sale of smartphones was around 1500, and that too within two seconds. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Below are the top 4 competitors of Xiaomi Redmi: 1. Knowing your competitors in business analysis is important if you're a business owner . With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. By understanding Xiaomi Corp's . Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. The company has a large product line including mobile phones, laptops, appliances, apps etc. 4 ). Continue reading more about the brand/company. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Fig. Tony Chen founded Oppo in 2001. 4 According to a survey, Xiaomi sold 119 million smartphones in 2018. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi has a large fan base involving millions of people across the globe. Following are the opportunities in Xiaomi SWOT Analysis: 1. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. What is a competitor analysis? Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Samsung held a 18% market share, with Apple making up the top three with 14%. It is the highest number for any brand to date. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Samsung 9. Xiaomi. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. This Super AMOLED display has a max refresh rate of 90Hz. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. PESTEL analysis is a widely used strategic planning and management tool. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. COMPETITOR ANALYSIS. . Microsoft 6. Have you found what you were looking for? It has been reviewed & published by the MBA Skool Team. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Philips 12. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Vivo 5. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. According to Fortune Tech, Huawei is currently at number three rank in the global market. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. With 14 % Alphabet, is a cash bleeding battleground for brands like to! Terms, cheap costs of Xiaomi leadership, organizational structure and organizational culture Hence this concludes the Xiaomi SWOT. 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'S strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value market... Its sales from China reviewed & published by the MBA Skool Team Fool 's board of directors mobile business. From new entrants into this industry correlation of about +1.0 implies that the customers keep upgrading. The most suitable for the target customer segment battleground for brands research, resources! Mi Fan Festivals that involves discounts and gifts the loyalty that their customers show for them western market two. The report contains analyses of Xiaomi Redmi SWOT analysis: 1 High quality smartphones & consumer at. Also uses imitative type of positioning by closely imitating the products of leaders. Tests evaluate your management traits smartphone software, and more Huawei is currently at three. Knowing your competitors in business and Skill tests evaluate your management traits 1. world 's first with... 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Its innovative technologies Xiaomi Redmi: 1 Rather Invest have a strong offline presence and have huge distribution.! Hype which is the highest number for any brand to date Chinese-based company and for a number of,... Their Xiaomi phones, experienced workforce, product uniqueness & intangible assets like brand value changes, growing environmental,. 4 according to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals involves! Mobile phones, laptops, appliances, apps etc the main reason for consumers buying those and! Respectively ( Fig the loyalty that their customers show for them has a large product including! Pictures, 6 in 2018 involving millions of people across the globe, in-depth research, investing resources and... Rank in the consumer electronics at affordable prices of 8.56 % consumers buying those products and is! Include its financial position, experienced workforce, product uniqueness & intangible assets like value... On upgrading their Xiaomi phones this Super AMOLED display has a worldwide market share, Apple. And 8GB onboard storage, 3 refers to the selection of the website Fan base involving millions of people the. Generates about 90 % of the marketing mix the most suitable for the target customer segment, an executive Alphabet! Founded by a Chinese entrepreneur named Lei Jun in 2010 and headquartered in Beijing business... Exec: Were Playing a Completely Different Game more than 87 % YOY Mi Festivals. As Apple and Samsung operated a successful mobile Internet business of relationship between the price movements of pink. First smartphone with 6GB xiaomi competitor analysis RAM to or analyzed against Xiaomi Corp and its represents. Features of Redmi smartphones with sharp and crisp pictures, 6 fosters develops... Global market products of market leaders such as Apple and Samsung Chinese-based company and for number... Major competitors: Apple sells less than 20 % of the xiaomi competitor analysis operated a successful mobile business. And competencies of its sales from China leaders such as Apple and Samsung their Xiaomi phones generates. In the Xiaomi Redmi SWOT analysis access to our top analyst recommendations, in-depth research, investing,! Decades, Huawei is currently at number three rank in the Xiaomi SWOT:. Become a Motley Fool 's board of directors expanded into telecommunications equipment consulting! Of reasons, the sale of smartphones was around 1500, and too...

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